The seven stages from first enquiry to stock on the shelf, the specification fields that must be pinned down before ordering, where the cost actually sits, and the six mistakes that cost the most.
The two lines almost everyone leaves out of their costing: labour and the freight inside material costs. A worked 12-rose example, how to find your real hourly rate, markup versus margin, and peak-date pricing.
Stock that spoils in storage is the quietest loss in a flower shop. Storage needs by category, why damp ruins paper in three different ways, rotation rules, what never to store together, and seasonal stock decisions.
Work backwards from the peak, not forwards from the order. An order-by calendar for Valentine’s, Mother’s Day, wedding season and Christmas, the Chinese New Year shutdown window, and realistic seasonal uplifts by category.
The five categories that cover almost all retail work, quantities for three shop sizes, what to delay buying until a specific order needs it, and how to store paper so it does not spoil before you use it.
When air freight beats sea and when it quietly doubles your cost. Volumetric weight explained, which product categories belong on which mode, how to split one order across both, and a seasonal ordering calendar.
Prepare a custom floral packaging enquiry: confirm product-specific minimums, artwork, proofs, costs, production and shipping before payment.
21
Sep
Sep
The three decisions that decide your paper cost per bouquet: material, sheet size and order quantity. With a sheets-per-bouquet multiplier, a volume planning table and the five ordering mistakes that cost the most.
Why the unit price is not your real cost: how the 50-piece minimum is set by factory carton packing, how quantity tiers actually step, how mixed orders reach the next tier, and the freight-per-unit calculation nobody does.
Why mini bouquets are harder than large ones and how to fix each failure point: stem counts per diameter, the half-sheet rule, buying for head size rather than price, and a three-tight-wraps binding method that holds.